Mr Manoj Aggarwal
March 23, 2021
Stainless Post interviews Director, Ravi Stainless Pvt. Ltd., Mr Manoj Aggarwal- a first generation entrepreneur who rose from a humble beginning to become a leading name in the pipe & tube industry in north India. Get to know him better as Mr Aggarwal traces back his professional journey.
1. Tell us about your journey so far.
We belong to a middle-income group family. For long, farming was our major occupation. In 1993, my family migrated from Datta village to Hisar city in Haryana where I was employed as an accountant in Singla Steel Industries. While working in the ‘steel capital’ of north India, I gradually developed an interest for stainless steel. The metal was a burgeoning success and promised great business potential. After gaining sound knowledge of the business during my professional tenure, I decided to set up Ravi Seamless Pipes Pvt. Ltd. in 2001 in Hisar. Initially, I struggled in setting up the business as I didn’t have any business background; neither did I have any prior experience or deep pockets. Initially, I was acting like a ‘one-man army’, managing each and every facet of this newly set up business; from production and sales to marketing and accounting.
Today, we stand among the leading stainless steel pipe and tubes manufacturers in north India. Today, our annual sales volumes have crossed 18,000 tonnes. Everyone has a small beginning to remember, I had started my journey with just 2 machines. And today my plant infrastructure is studded with 20 tig machines, 2 high frequency machines, and 10 polishing lines.
2. Under what circumstances did you start this business? What are the key milestones of your business?
We started this business with a humble amount of money and limited manpower and equipment. Having no prior experience of the manufacturing sector, we faced several challenges on multiple fronts. However, we gradually learnt and successfully established two stainless steel pipe production machines in 2002. Throughout this process, we always prioritized quality over quantity. We delivered our customers with 100% loyalty and soon made a name for ourselves in the market. Shortly,, we experienced a varied demand in the pipe segment- round, square, rectangular. This motivated us to invest in high frequency machines and produce a variety of pipe products to expand our customer base and product portfolio to serve a larger market. My entrepreneurial journey still continues as my next target is to cross annual sales volume of 45,000-50,000 tonnes in next 3-4 years.
3. When and how did your journey with Jindal Stainless begin?
Our journey with Jindal Stainless started 10 years ago. Since our inception, we have relied on Jindal Stainless for the best quality material and service. Not just that, the Company is actively safeguarding the interests of domestic pipe & tube players who are into genuine stainless steel products, against the counterfeit industry. We are extremely happy to be supporting the Company’s ‘Jindal Saathi’ endeavour. This move has helped us maintain a distinct advantage and even build our brand in the market. We share a special bond with Jindal Stainless as they have always played the role of a custodian of stakeholders.
4. What is your message to all young managers out there?
My message to the budding generation would be to follow their passion with sincerity and discipline, and work towards making a difference. Remember that there will be failure and resistance. However, our strength lies in not letting that meddle our focus.