February 4, 2021

Jindal Saathi 2.0.2

1. In Phase 1 of Jindal Saathi, we saw the company came out with a co-branding initiative that was introduced to defeat the counterfeit market for stainless steel, and to make high-quality stainless steel pipes and tubes reach the end customer. With the company now in Phase 2 of this campaign, please throw some light […]

February 4, 2021

Jindal Saathi 2.0

1. What was the need for Jindal Stainless to come out with this strategy of co-branding (Jindal Saathi)? Counterfeiting has remained a major issue for our industry in the past couple of years. As a result of this, the end customer is the one who has to pay a price. Manufacturers are selling low-quality stainless steel […]

January 19, 2021

Embracing new technology is inevitable for sust...

In an interaction with Industry Outlook magazine (December 2020), Director, Jindal Stainless (Hisar) Limited, Mr Jagmohan Sood shares his views on the current trends in the stainless steel industry and the role of new technology adoption in its evolution. 1.  India emerged as the second largest crude producer of stainless steel. How do you see […]

December 1, 2020

Embracing Digital

The principles for ensuring a smooth amalgamation of technology into the workplace In today’s highly digitized world, technology is no longer limited to our workspaces; it invades every aspect of our lives, and has immeasurable influence on our thoughts and actions. Technology today is evolving faster than it ever did before, and in the process, […]

September 14, 2020

Morphing into the New Normal

The crisis created by the COVID-19 pandemic is resetting human lives and the eco-system governing it in an unprecedented way. Individuals and families as well as employees and organizations are experiencing a new way of living, connecting, and working.  I see it as nature’s rule of creative destruction to initialize this new way of living and […]

August 8, 2020

The Golden Triangle of Customer Focus

COVID-19, a pandemic of such global proportions, is the first, and hopefully the last, being witnessed by living generations today. Not just stainless steel manufacturing, it has affected every single industry in one way or the other. As we come to grapple with the many uncertainties that have emerged from this disease, there is at […]

May 18, 2020

The silver lining beyond the cloud

As uncertainty looms over the domestic manufacturing sector given the pandemic, the Indian stainless steel industry is coming to terms with the new normal. In an interview with Stainless Post, Director, Jindal Stainless, Mr Vijay Sharma explains how every calamity hides an opportunity and what lies ahead for the stainless steel industry. How has COVID-19 […]

December 15, 2019

Leader: A True Learner

‘True leaders understand that leadership is not about them but about those they serve. It is not about exalting themselves but about lifting others up.’ – Sheri L Dew Leaders are fundamentally learners. However, a true leader is one who does not only lead but nurtures everyone around her by the equality of her actions and […]

November 15, 2019

S.A.V.E Is The New 4P Of Marketing – The ...

The storyline of Sholay, an iconic Bollywood film, is so simple that it can be narrated and written in not more than five sentences. Its screen time, however, is 3.5 hours! The secret behind this is the art of curating and creating real characters, revealing the psyche of each character and fleshing out typical mannerisms […]

December 5, 2018

The Importance Of Social Selling

“Out of sight, out of mind”This phenomenon holds true for the landscape of social media which is constantly reorienting itself. Any company that is not ‘persistently visible’ in the digital eyes of the public, is bound to turn redundant after a point of time. A company is identified with the people behind it. For example, […]