The festive collection celebrates artistic expression and thoughtful functionality through the Dancing Doll collection, blending contemporary design with the spirit of Indian festivities.
National, October 27, 2026: Arttd’inox, India’s first luxury stainless steel lifestyle brand from Jindal Lifestyle Limited, a subsidiary of Jindal Stainless, India’s leading stainless steel manufacturer, launches Artt of Utsav, a festive collection that reimagines traditional celebrations through contemporary design. Rooted in the brand’s philosophy of ‘Art in Stainless Steel’, the collection brings together thoughtfully designed serveware, homeware and decorative accents that add an artistic touch to festive gatherings and everyday living.
At the heart of Artt of Utsav is the Dancing Doll collection, which captures the joy of celebrations through playful yet elegant forms. Blending artistic expression with functionality, the collection brings a contemporary touch to festive traditions, everyday rituals, hosting and gifting, adding a distinctive design sensibility to modern Indian homes.
Commenting on the collection, Creative Director and Managing Director, Jindal Lifestyle Limited, Ms Deepika Jindal, said, “At Arttd’inox, we believe that thoughtfully designed objects can elevate everyday experiences and make celebrations more meaningful. The Dancing Doll collection reflects this philosophy through its distinctive design sensibility, combining artistic expression with functionality to complement contemporary homes. Our aim is to create pieces that bring together craftsmanship, timeless design and utility, making them as relevant to everyday living as they are to special occasions.”
The Dancing Doll collection brings together distinctive designs for serving and gifting. The Dancing Doll Chip & Dip (Large), priced at ₹4,990, adds character to festive gatherings and informal get-togethers, offering an elegant way to serve chips, papad, nachos and accompaniments. The Dancing Doll Platter (Large), priced at ₹5,690, provides a stylish setting for biscuits, sweets and other treats, making it equally suited to festive hosting and everyday tea-time rituals.
Designed to bring variety and visual appeal to the table, the Dancing Doll Two Tier Platter, priced at ₹3,990, offers a versatile arrangement for presenting sweet and savoury favourites together. The Dancing Doll Tea Set, priced at ₹15,990, lends an elegant touch to tea rituals and leisurely gatherings, while The Dancing Doll Nut Bowl combines playful artistry with modern elegance, making it a perfect addition to your serveware, priced at ₹ 2420. Completing the range, the Dancing Doll Cookie Jar, priced at ₹4,690, combines practical storage with the collection’s distinctive design language.
Beyond the dining table, the collection features decorative accents that bring artistic expression into different corners of the home. The Dancing Doll Bud Vase, priced at ₹3,490, offers an elegant way to display a single flower or a small arrangement, while the Dancing Doll Toothpick Holder, priced at ₹3,490, combines everyday utility with a distinctive tabletop accent. The Dancing Doll Table Clock, also priced at ₹3,490, extends the collection’s playful design language to desks, consoles and bedside tables, bringing together timekeeping and decorative appeal.
With Artt of Utsav, Arttd’inox continues to explore the creative possibilities of stainless steel, bringing together craftsmanship, design and functionality in pieces created for both celebrations and everyday living. Through the Dancing Doll collection, the brand celebrates the idea that meaningful occasions are shaped by thoughtful details, with well-designed objects adding character to spaces and making shared moments more memorable.
Products can be shopped online at www.arttdinox.com or at Arttd’inox stores in Khan Market, New Delhi, and Lower Parel West, Mumbai.
About Arttd’inox (Jindal Lifestyle)
Arttd’inox is India’s first luxury stainless steel lifestyle brand, founded by Creative Director and Managing Director, Jindal Lifestyle Limited, Ms Deepika Jindal. Conceived with the philosophy of “Art in Stainless Steel,” the brand reimagines stainless steel as a medium for timeless design, artistic expression, and elevated living. Jindal Lifestyle is a subsidiary of Jindal Stainless, India’s leading stainless steel manufacturing company.
From thoughtfully crafted tableware and serve ware to décor and gifting collections, Arttd’inox seamlessly blends craftsmanship, innovation, and functionality to transform everyday moments into meaningful experiences. Inspired by India’s rich artisanal heritage and contemporary global aesthetics, every creation is designed to bring beauty, elegance, and longevity into modern homes.
With a commitment to design excellence, sustainability, and enduring quality, Arttd’inox continues to redefine luxury living where art meets stainless steel.
About Jindal Stainless
India’s leading stainless steel manufacturer, Jindal Stainless, had an annual turnover of INR 42,955 crore (USD 4.86 billion) in FY26 and an annual melt capacity of 4.2 million tonnes. It has 16 stainless steel manufacturing and processing facilities in India and abroad, including in Spain and Indonesia, and a worldwide network in 12 countries, as of March 2026. In India, there are ten sales offices and six service centres, as of March 2026. The company’s product range includes stainless steel slabs, blooms, coils, plates, sheets, precision strips, wire rods, rebars, blade steel, and coin blanks.
Jindal Stainless relies on its integrated operations to enhance its cost competitiveness and operational efficiency. Founded in 1970, Jindal Stainless continues to be inspired by a vision for innovation and enriching lives and is committed to social responsibility.
Jindal Stainless remains focused on a greener and sustainable future. The company manufactures stainless steel using an electric arc furnace, a process that significantly reduces greenhouse gas emissions and allows for recyclability of scrap without compromising on quality.