Consumer Durable

The consumer durable segment is driven by stringent quality, aesthetics and high durability of the products. Stainless steel owing to its excellent corrosion resistance and visually appealing surface finishes finds extensive applications in this segment. Jindal Stainless not only offers the complete range of stainless steel grades in this segment, but has also carved its niche, through its subsidiary JSL Lifestyle Limited, as a global player that develops various lifestyle products in stainless steel.


Typical applications of stainless steel in the Consumer Durable segment include:

  • Kitchen applications
  • Bathroom accessories
  • White Goods
  • Lifestyle Products
  • Interior Decoration
  • Razor Blades
  • Coin blanks
  • Hollowware
The Stainless advantages

In the consumer durable segment, stainless steel exhibits the following advantages over other alternate materials:

  • Visually appealing due to its excellent aesthetic properties
  • Hygienic and durable on account of its excellent corrosion resistance to food and acidic media
  • Robust due to its high strength
  • Easy cleanability and reduced maintenance.